Simplifying Outdoor Ad Campaigns & Tracking
Problem
Media buyers used to waste a lot of time booking digital billboards in malls and on streets. The process of setting up an outdoor ad campaign was messy and confusing, requiring too many steps to choose screens, pick dates, and upload content. Once the ads were live, buyers were also left in the dark, with no easy way to see how their campaigns were actually performing. Nitx needed a way to make buying physical ad space and tracking its success as quick and simple as running an ad on Facebook or Google.
Solution
I designed a smooth, step-by-step flow that lets media buyers launch and monitor outdoor ad campaigns in just a few clicks. To start, I did competitive research to see how top digital ad platforms handle complex setups and data tracking. I took those learnings and built a simplified workflow. Now, users can easily browse available street and mall screens, select their target dates, and publish their campaigns all in one place. I also designed a clear performance dashboard, giving buyers the best way possible to track their live campaign data. By turning a complicated real-world booking and tracking process into an intuitive digital flow, I made it effortless for buyers to manage their ads from start to finish.
Want to know more?
This is a high-level overview of the project. If you'd like to discuss the research, design decisions or business impact in more detail, feel free to contact me.
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